Apple is reportedly already cutting iPhone SE production plans by 20 percent
While luxury electronics like the PS5 and graphics cards may still be selling out left and right, the demand may not be as high for easier-to-make budget offerings. According to a report from Nikkei Asia, Apple will be making 20 percent fewer iPhone SEs in the next quarter than it originally planned and 10 million fewer AirPods for all of 2022. Noted analyst Ming-Chi Kuo provided specific numbers in his note about the demand for the SE, saying that he expects Apple to ship 15 to 20 million SEs in 2022, as opposed to his previous estimate of 25-30 million (that’s somewhere between a 22 and 66 percent decrease for the year).
The reports don’t point to supply chain issues or chip shortages, which have plagued much of the electronics industry, as the reason for Apple walking back its production plans. Instead, they cite lower-than-expected demand for Apple’s latest budget-focused phone.