Spotify buys naming rights on FC Barcelona’s massive stadium

Camp Nou, one of the most iconic soccer stadiums in the world, is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona that gives Spotify naming rights to the stadium. Spotify’s name will also appear on the jerseys of both the men’s and women’s teams for the next four seasons starting in the 2022/23 season.
The deal still has to get ratified by FC Barcelona’s Extraordinary Delegate Members Assembly in a vote that will take place on April 3rd. It likely won’t have much trouble passing, however, as FC Barcelona is in a huge amount of debt and sought to sell a stake in its media production division last year.
The deal is reportedly worth $310 million. It could have been worth more, Spanish publication SPORT reported, if the club had a higher percentage of “registered” fans — fans who gave the club access to names, emails, and other personal information. Only around 1 percent of the club’s 350 million followers are registered, according to the report.